With a click of a button, websites get viewed by millions. Yet, something as simple as one mistake can cause one to lose out on thousands. What is that one mistake?
A mistake that site owners, be they businesses or individuals, make is a need for good, competent web design skills. With an influx of different web designers, a growing number of trendsetters are using the palette of the year rather than their own style. This leads to common website design mistakes.
What are these dental website design mistakes? What causes them? How can one avoid them? Read on and find out.
1. Lack of Engagement
One common mistake is failing to give any way for visitors to engage with the site. This could include pages that elaborate on services provided, patient reviews, a contact page, and/or forms to submit questions or feedback. Additionally, having clear and consistent navigation across pages is important, as unfamiliar website designs can be unappealing and daunting to users.
For example, marketing for dentists should be placed on professionally presenting the services, designing functional and user-friendly forms, and creating interesting and useful content for visitors. Avoiding mistakes such as lack of engagement will help to create a successful dental website and result in more returning customers.
2. Separate “Mobile” Websites
While separate mobile sites present many advantages, there are some drawbacks. Maintaining two separate sites and managing content across both would require more effort and resources. Many dental professionals must be aware that separate mobile sites can cause potential issues like increased load times and difficulty keeping the two versions in sync.
Finally, they should look into using a mobile-friendly website to ensure users have a consistent experience across devices.
3. It’s Not User Friendly
Users will become overwhelmed and leave without clear and easy-to-navigate dental website pages. To ensure a user-friendly experience, the website should have clear labels, headings, and a straightforward navigation menu. Furthermore, the website should be simple and concise, as too much information can be an additional obstacle.
4. Auto-Play Sound and Video
Visitors should never be forced to listen to music or watch video content. Be sure to turn off auto-play features or, even better, completely remove this option from your website. The goal is to create an enjoyable experience for site visitors, not drive them away with loud or disruptive media.
5. Overly Templated Design
Overly templated design is one of the many mistakes that can occur with dental website design. These designs come off as too traditional, often with a standard layout featuring stock images and language.
To avoid this mistake, it should look to create a unique website design that speaks to its individual brand.
6. Insufficient Content
If visitors don’t find adequate information about your practice and services, it is likely they will move on and find another dentist. Additionally, make sure to include any new procedures offered, special events, and awards. Make sure to use sufficient content by thoughtfully curating your website to give the information your visitors need.
Dental Website Design Mistakes To Avoid
When it comes to website design, it is always important to remember the basics. Properly structure the navigation and consider small details like SEO. But when it comes to dental website design, familiarize yourself with the standards and expectations to avoid dental website design mistakes.
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