Effective Ways to Promote Your Dental Practice on Social Media

Benefits of Using Social Media for Dentists

In today’s age where smartphones and technology reign supreme, social media marketing plays a vital role in the success of businesses.

Gone are the days when dentists solely relied on word-of-mouth marketing to promote their practice. Now, with nearly 4.48 billion social media users worldwide, they’ve turned to social media marketing to get the job done.

We’re pretty sure you already have social media profiles for your dental practice. We’re also pretty sure that your strategy isn’t working as planned, which is why you’re here currently reading this, right? Or perhaps, you’re just starting out and you want to come fully prepared so you can quickly make a name for yourself.

Either way, you’ve certainly come to the right place.

In this post, you’ll discover some of the best ways to market your dental practice on social media. We’ll be giving you tips that have worked successfully for dentists, and you might be surprised to learn that they’re actually simple to execute.

Before we can proceed with those strategies, let us remind you about the incredible benefits you’ll reap when doing dental social media marketing right….

Dental Practice on Social Media

Benefits of Using Social Media for Dentists

While your profession required formal education to practice, social media marketing is a whole different story. It’s a “learn it as you go” skill that has turned into a crucial part of your business. Here’s why you should incorporate it into your marketing plan:

Attract New Patients

Before making a healthcare decision, 41% of people today head over to Google for suggestions. Over half of the population use search engines to look for a dentist and learn more about their services.

Keep in mind that investing in a dentist means committing to a consistent relationship with someone people feel they can trust to take care of their teeth. By being active on social, you get to answer the questions patients usually have, making you a credible option among your prospects.

Foster & Maintain Relationships

Going to the dentist can be a nerve-wracking experience for most. Some don’t even bother booking an appointment anymore! That’s just as painful as extracting teeth for their dentists.

The good news is, social media presents an opportunity to build relationships with your prospects. Showing patient testimonials, posting friendly clinic photos, responding to questions, and of course, sharing the results of your hard work, will no doubt get you off on the right foot.

Visibility & Brand Reach

Unlike paper ads where they must be printed and distributed in certain areas, using social media allows you to reach a much wider audience. That’s because your audience spends the majority of their time on digital devices compared to any other form of media.

Cost-Effective

Traditional marketing can consume your entire marketing budget. On the other hand, putting your content on social media is completely free. Plus, you don’t have to worry about any expiration date. Your content can stay on your platforms for as long as you want.

Social Media Marketing Strategies to Take Your Dental Practice to the Next Level

To effectively promote your dental business on social media, you should be consistent at posting content that your audience finds relevant, engaging, and valuable. With social media being a visual platform, it makes perfect sense that you share photos, videos, and infographics to reach potential patients easier.

So, how can you leverage social media to achieve nothing but the best results for your dental practice? Find out below!

Post Original Content

Although 90% of healthcare and dental professionals are social media consumers, only one percent of them are content producers.

What does this mean for you? Well, this is your chance to stand out by creating and sharing your own content. People will definitely see you as an expert in your field, increasing the odds of them becoming your next patients.

Here are three ideas to inspire you:

  • Blog posts: Publish blog posts on your website and link them on your social media profiles. They can be anything from the latest treatments and services to oral hygiene and timely topics.
    • Research summaries: 33% of people say they’re likely to engage with content that educates them, which is why you should share snippets or infographics of your research findings on social media.
    • Media articles: In case your dental practice gets mentioned in a media article, or someone prominent quotes you, feel more than free to share it on your social. It’s a surefire way to boost credibility.

Display Patient Testimonials

Sharing patient testimonials via social media lets your followers get a secondhand experience from real people.

Your prospects will be able to better understand what you do, and what makes you an ideal choice for them. By learning that you’re treating your patients really well, your audience won’t hesitate to consult an appointment in the near future.

Share Before and After Images

For dentists who are aiming to expand their business and double their patient conversion rates, posting before and after photos of their patients’ teeth should certainly be part of their social media strategy.

Doing so gives potential patients proof that you’re really phenomenal at what you do. These photos will help them decide whether choosing you as their dentist is a decision they won’t regret, so be sure that you take before and after pics every time you have a procedure, especially if the results are satisfying.

Include a Call to Action (CTA) in Your Bio

Your social channels merely serve as a medium for people to learn more about your services and see if you’re the perfect fit for them. Whichever platforms you’re using, make sure that you have a booking link clearly visible so your audience will have the option to schedule their visit straight from their mobile devices.

Use Stories

Facebook, Instagram, and LinkedIn have a Stories feature. This gives you another avenue to spread the word about your dental content so your audience won’t miss it.

Stories always work when it comes to increasing audience engagement, as it allows social media users to send quick emoji reactions and comment. Aside from sharing content, you can also use stories to host a Q&A session or a poll to let your audience know that you’re listening. 

Have a Content Calendar

There’s no better way to stay on top of your content work than by creating a content calendar for you to follow. A schedule for your social media posts will ensure that you keep the content flowing steadily.

A good rule of thumb is to set small and achievable goals, such as sharing at least two posts in a week. That way, you can ride the momentum to slowly ramp up to three posts a week.

And, see to it that you pick the right days and times so you can allow for higher engagement rates. Ideally, you’ll want to post at 10 AM on Tuesdays, Wednesdays, and Thursdays, although it will vary depending on the platform you use.

Keep It Consistent

Consistency is key if your goal is to reach as many people as possible on social media.

Though it’s a no-no to be overly active by posting multiple times a day, it’s always a good idea to post at a consistent rate to continue building an authentic online presence for your dental practice.

Your audience will conclude that you’re committed to promoting your business on social media just as much as you are in reaching out to your prospective and existing patients alike.

social media dental

Start Using Social Media to Grow Your Dental Practice

Whether your goal is to reach out to people who could possibly become your next patients or create a strong online presence, social media marketing is the way to go. By following the tips mentioned above, you’ll definitely be on the right track.

Also Read:   

Online Marketing for Dentists | Why Dentists Need Online Marketing?

How to attract new Patients to your Dental Practice?

Marketing To Dentists | Dental Marketing Ideas to Grow Your Practice

Why Dentists Need To Know About Digital Marketing

CARDS DENTAL

Author Since:  September 18, 2018

DENTIST

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